
The marked effect that flavor and frangrance have on consumer culture has long been recognized by psychologists and marketing pundits alike. In 1997 alone, a New York Stock Exchange company grossed over 1.4 billion dollars providing odors and tastes for products we use daily (1). Alan R. Hirsch of the Smell & Taste Research Foundation, Ltd., designed and implemented a study to determine the effect(s) of odor on the spending habits of Las Vegas gamblers (2). Hirsch selected two distinct odors that previously had been determined by research to be pleasant. Each odor was then introduced into one of two... Read more →