
Although inappropriate advertising (e.g., Joe Camel’s appeal to children) and promotions (e.g., commingling tobacco promotions with excessive drinking slogans) tend to make headlines, the tobacco industry targets special populations in a number of ways that draw less attention. These lesser known tactics might be equally effective and similarly inappropriate to their more prominent counterparts. This week, ASHES reviews a study that examined tobacco industry documents released under the 1998 Master Settlement Agreement. In this study, Carpenter, Wayne, and Connolly (2005) examined documents to determine if and how tobacco industry research on female smokers contributed to changes in product design intended... Read more →