
Anti-marijuana advocates have used a number of different types of mass media campaigns intended to reduce the use of marijuana (Schilling & McAlister, 1990). For example, the Sensation Seeking Targeting (SENTAR) prevention approach to reducing use of illicit substances rests on the premise that sensation seeking is a potent risk factor for marijuana use. Accordingly, SENTAR’s style of media campaign crafts messages for television ads using a fast-paced, unconventional, and suspenseful approach considered to appeal particularly to sensation seekers. The ads used teen actors to depict several negative consequences of marijuana use (e.g., impaired judgment, effects on relationships, loss of... Read more →