
Parents and youth advocates have raised concerns about media messages that depict substance use targeted to children. Bolstering this concern, research has shown a causal relationship between tobacco campaigns targeted to youth (e.g., the cartoon character Joe Camel) and increased tobacco consumption among youth (Fischer, Schwartz, Richards, Goldstein, & Rojas, 1991; Pierce et al., 1991). Media influence on children also might be associated with movie industry campaigns. Although many children routinely watch G-rated animated films, few studies have investigated whether these films convey messages about substance use. This week, Addiction and Humanities reviews a study investigating the depiction of substance... Read more →