Generally speaking, people tend to follow others’ behavior to avoid conflict (Cialdini & Goldstein, 2004). In addition to helping us avoid conflict, social conformity may help us deal with negative emotions when things go awry (Berns et al., 2011). Is it true for gambling losses? This week’s WAGER reviews an experiment that examined whether social conformity acts as an emotional buffer in response to bad outcomes from gambling (Yu & Sun, 2013). Methods The researchers paired 21 participants (10 male, mean age = 20.23 years) with two other people in a group gambling task. Unbeknownst to the subjects, these two... Read more →