Most adults who smoke started smoking as teenagers (SAMHSA, 2006). As a result, it is important to try to reduce rates of teen smoking. For many teenagers, the decision to begin smoking stems, in part, from a desire to express a particular social identity. That is, if they identify strongly with a peer group that smokes, they might be more likely to smoke. This week’s ASHES reviews an experiment (Moran & Sussman, 2014) designed to explore whether this trend can be reversed for positive use: if adolescents view an anti-smoking ad that is linked to their own peer group, will... Read more →